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"Gimme More" is the lead single from Britney Spears' fifth studio album, Blackout. The song opens with an intro in which Spears utters the phrase "It's Britney, bitch". Musically, "Gimme More" is a song with elements from dance-pop, electropop, EDM and pop with breathy vocals. The track closes with a speak-sing outro by Danja.
The song received critical acclaim and peaked at number three on the US Billboard Hot 100, becoming her second-highest-peaking single at the time. It also peaked at the top of the charts in Canada, also charting with top-five positions in 14 countries. The accompanying music video premiered on October 5, 2007. It displayed Spears as a stripper and featured a break from Spears's highly choreographed music videos. The video received mixed to negative reviews from critics, who panned Spears's pole dancing as well as the lack of storyline. An alternate cut was leaked on July 18, 2011.
Spears first performed "Gimme More" at the 2007 MTV Video Music Awards on September 9, 2007, wearing a black, jewel-encrusted bikini. The performance was panned by many critics, who commented extensively on her singing, dancing, and wardrobe, with one deeming it as "one of the worst to grace the MTV Awards". On September 10, 2007, Cara Cunningham uploaded a video on YouTube in response to the criticism titled "Leave Britney Alone!", which made her an Internet celebrity and attracted attention from the media. Spears has also performed "Gimme More" at the Femme Fatale Tour and Britney: Piece of Me. "Gimme More" has been covered and sampled by many artists, including Miley Cyrus, Sia, will.i.am, and Marié Digby.
"Gimme More" was co-written by Jim Beanz, Marcella "Ms. Lago" Araica, Nate "Danja" Hills, and Keri Hilson, while being produced by Danja. Spears started working with Danja in July 2006. He explained that the creative process was not difficult at first since he was "left to do pretty much whatever I wanted to", and "if she felt it, she was gonna ride with it. If she didn't, you'd see it in her face." Hilson said that she wrote the song with Spears in mind after Danja played her the instrumental, adding, "I just started singing, 'Give me, Give me,' and added a little more in and just having fun and messing around really." Spears began recording the track in Las Vegas in August 2006, while she was seven months pregnant with her second child, Jayden James. Recording continued at Spears' house in Los Angeles, California, three weeks after she gave birth. Hilson commented that "She gave 150 percent…I don't know any other mother that would do that." In an interview with Rhapsody, Danja commented that he added a speak-sing outro to "stake claim", since "Gimme More" was one of his first solo productions. "There's a lot riding on my future because people think I'm around because of Tim and they don't really know what I'm capable of", he said. The song was mixed by Ms. Lago at Chalice Recording Studios in Los Angeles. Background vocals were provided by Hilson and Beanz. "Gimme More" was released as the album's lead single and premiered on New York City-based radio station Z100's website. A remix featuring rapper Lil' Kim (titled the "Kimme More" remix) was also made available for digital download.
On September 22, 2007, "Gimme More" debuted at number 85 on the US Billboard Hot 100. On October 13, 2007, the song peaked at number three on the chart. The same week, it also peaked at number one on the Billboard Hot Digital Songs, due to digital sales of 179,000 downloads. It became her fifth top-ten hit in the Hot 100, as well as her highest peaking since "…Baby One More Time". On February 13, 2008, the single was certified platinum by the Recording Industry Association of America (RIAA) selling 1,000,000 copies. On December 15, 2007, it peaked at number one on the Billboard Hot Dance Club Songs. As of July 2016, "Gimme More" has sold 1,840,000 digital downloads in the United States. It is her seventh best-selling digital single in the country. In Canada, the song debuted at number 53 on September 22, 2007. On October 13, 2007, it peaked at number one and climbed from number 42, becoming the chart's "Greatest Gainer". It was certified two times platinum by the Canadian Recording Industry Association (CRIA) for sales of 160,000 copies.
In Australia, the single debuted at number three on the Australian Singles Chart on October 15, 2007. It received a gold certification from the Australian Recording Industry Association (ARIA) for shipments over 35,000 units. In New Zealand, it debuted at number 24 on October 1, 2007. The following week, it peaked at number 15. "Gimme More" was also successful in Europe, peaking at number two in the European Hot 100 Singles. In the United Kingdom, "Gimme More" debuted and peaked at number three on October 21, 2007 (for the week ending date October 27, 2007). According to The Official Charts Company, "Gimme More" has sold 210,000 copies there. It also reached the top five in Belgium, Czech Republic, Belgium, Denmark, Ireland, Norway, and Sweden and peaked inside the top ten in Austria and Finland.
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