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"Up & Down" (위아래) was released on August 27, 2014 as a digital single, serving as the lead single for EXID's second extended play Ah Yeah (2015). Initially failing to chart, the song eventually became a commercial success in South Korea, peaking at number one on the Gaon Digital Chart 4 months after its initial release, and went on to sell more than 1.4 million digital units by the end of 2015.
The song slowly gained popularity beginning in October 2014 after a fan-recorded video of member Hani performing the song went viral on South Korean social networking websites. As a result, the song eventually reached into the top 10 on the real-time charts and garnered newfound popularity for the group. Due to the success of the fancam—which has received over 30 million views on YouTube—EXID was once again invited to promote "Up & Down" in January 2015, despite the song's promotions ending months prior.
A Japanese-language version of "Up & Down" was later released in Japan on August 22, 2018. The song served as the group's debut in the country for their Japanese studio album, Trouble (2019).
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